Shafay Sohail

Shaffay Sohail is a graduate of Stockholm Business School with a Masters degree in Marketing. Previously he had pursued his Bachelor degree from Forman Christian College University in Economics and graduated Cum Laude. Currently he is working at University of Lahore as a Lecturer and Research Associate. His research interest fall within the integration of Marketing with other Social Sciences to understand the consumer better and how business can make use of this information to compliment their decision making dynamics.